Lloyds Group has teamed up with Google in analyzing big data relating to its insurance customer's non-personal behaviour. In the initial project they analyzed a year's worth of data in under one minute using Google BigQuery. One of the outcomes is that they were able to reduce certain response times from 96 hours to 30 minutes - a remarkable achievement.
The work will continue with a wider array of data and more Google tools for big data analytics, including Data Flow and Big Table.
Big Data Analytics is starting to show real results and while there is still a novelty factor to it, within the year it will be a competitive necessity in many industries.
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