Pew Research has released an interesting study on the new App-based Economy which reveals a number of splits in population usage of the new services. They focused primarily on ride-hailing, home sharing and crowdfunding apps. Issues explored involve jobs, regulation and the potential of a new digital divide. Uber, AirBNB and Kickstarter.
All are used by a low percentage of adults, and most have never heard of these apps. As one would expect, most users are relatively young - under 45 - and all of the services are evolving with new regulations.
The new digital economy is a permanent part of the landscape, and such research is fundamentally important for business and policy-makers.
See the report here.