Data Driven Decision making is taking hold in large companies. Not all, but many. This according to a survey carried out by Harvard, Stanford and the US Census Bureau.
Companies have access to more data than at any time in history. They are learning to use it and finding that the quality of the decisions to be better than the largely intuitive decisions of the past. This applies in manufacturing, marketing and other areas. There is a growing preference in many organizations to make fact-based decisions rather than those based just on opinon. For a summary of this research, check this link.
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