The incredible growth of mobile unit usage has been well documented, with smartphones and tablets now dominating aspects of the market. It's a clear sign that retailers need to make sure their websites render on mobile devices not only well, but in a compelling way.
Tablets like the iPad are very good at showing websites. However, they do not run flash, which is used on many websites, which can kill the user experience. There is a need to make sure that the technologies being used on your retail websites are compatible with mobile devices.
With smartphones the problem is even deeper. Not only is there the same issue with technologies, there is the issue of extreme small screen sizes, which call for a complete rethink of the site design. With so many people now using smartphones for their browsing and purchasing, this can be a killer.
For more on this important issue, check out this article.
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