Strategic Social Business

The use of social networking in business is something that. like other business applications requires a good deal of planning and coordination. It isn't enough to just set everyone loose on conventional social networks and think that it will somehow lead to something good. It might not. Social networking is a potential game changer and can significantly alter relationships within the organization, It can lead to the development of new influencers and result in the decline of managerial authority. That's not necessarily a bad thing because we know that the effect of social networking is to turn the organization upside down in a hierarchical sense and generally level the organization out. But if its going to be beneficial to the organization in terms of productivity and doing a better job of serving customers, then that requires enough planning to ensure that the set up of the networking is consistent with corporate goals and strategies. In fact, it should be considered a key part of the strategic planning. Check out this article on the subject.