More companies are starting to customize their websites to respond to the particular needs and desires of their customers. This can be done by tracking some basic data, like what they have searched for before, where they are from, what the weather is like where they are from, their demographic, even the device they are using to connect to your website.
The challenge then is to incorporate the data into the actual style and content of the website they see. That means if they are using a tablet, then the website should be specifically designed for a tablet. Same for a smartphone. There is web development software to accomplish this.
Some of the other information can be linked directly to content, such that if, for example, they searched for hand made kitchen furniture previously, then when they log in, they can be presented with ads, say, on a new line of locally made kitchen chairs. Or if they are from North Bay and it is January, they might be presented with a line of heavy sweaters.
Specific customer oriented marketing is the wave of the future in online marketing. Check out this link for more.
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