One of the major changes taking place in society driven by technology is the change going on in the media - the change from directional news to participatory news, as evidenced by blogs, where numerous people can post to them, or by the wikipedia phenomenon. We do not yet know where this change is leading us, or what the efffect will be on such e-business elements as e-marketing. However, there is growing evidence that the change will be considerable. A recent feature in the Economist detailed some of the significant possible implications of this change. however, a blog called We Media Blog, referenced in this post, is an interesting look at the global implications of the change to participatory media. BBC NEWS We Media Blog Global forum 3 - 4 May, London