Use of Social Media in Business Rising

A recent survey released by Constant Contact provides some data from 1500 companies on their use of social media. Not unexpectedly, and like other surveys, it shows usage rising. But its the data that's important.
some of the findings are:

"- - a greater number of small businesses are adding social media to their marketing arsenal. Of the 1,500-plus respondents to the survey, 73% are currently using this form of marketing, and among that group, 80% reported that their usage of social media marketing has increased in the past 12 months. Of the 27% not already using social media for marketing purposes, 62% said they will be using it at some point in the next year."

That means in the next year, we should see usage percentages  rising into the high 90's. But a good deal more research is needed into how it is being used and how effective it is in bringing in business. Bottom line - is it creating greater cash flows?  Here's a summary of the survey.