Social Media Takes Time

More and more small businesses are taking up social media, but many of them are less than successful with it. One reason for their difficulty is that they often see social media as just another marketing channel. However, social media is designed for interaction, and to be successful with its use, it be viewed as an interactive device. That takes a change in thinking. Instead of simply pushing out advertisements, a business must take the time to post regularly and to respond to the comments and reactions of constituents.This will take a lot more time than simply posting ads.

In order to succeed with social media, even a small business needs to have a social media strategy. As with other important strategies, it needs to be carefully thought out and properly resourced.That's the view in this article, and one that makes good sense.