Customer Designed Products

In a natural extension of online shopping, companies are now offering customers the opportunity to design their own products before ordering them. It has been possible, of course, to order customised products for years. But the extent of customization has always been limited to a few menu items, and customers didn't necessarily see their product before ordering it.

The big difference now is that customers can use imaging software to do the design, enabling them to see their product online as the add or delete features. There is often a broad range of features that can be modified as well. It's been referred to as me-shopping.

One recent article describes self design in three types of consumer product - Bicycles, wedding dresses and skateboards. It's an option that could easily be offered for other products such as automobiles, furniture and appliances. chances are we'll see more of that happening in the near future.