Targeted Ads on Facebook

What better place for targeted advertising than Facebook, where people voluntarily disclose their personal information. While such voluntary disclosure does not remove the strictures of the Privacy Act, nevertheless, there is some ambiguity about this, and Facebook has implemented a system of advertising based on the information that people have disclosed, such as their gender, age, etc. Recently, Facebook has revealed that these targeted ads have become their largest source of revenue. This article explains.