Google - Maker of Fine Automobiles

Google has announced that they are testing a new car that drives itself. There have been predictions for a few years now that the traditional car manufacturers would be moving in that direction, but this is a very tangible and interesting move by a company that has not been involved in any way in the automobile industry. It shows once again how sudden and discontinuous change has become the norm for the information age.

Some of the car makers have been introducing new self driving functionality, such as, for example, the self braking feature of the new Mercedes. However, these initiatives have been sporadic and have not approached the status of a fully self driving car.

Google is investing a lot of money in their new initiative. It will be interesting to see if they succeed. For more on the self driving car, see this website.