Social CRM

CRM is a natural tool for enhancing and perhaps even establishing a strong CRM System. Social Media can be used to engage customers, gain feedback and vet new ideas and initiatives.

But the issue has been how best to use social media. Just setting up a Facebook page or Twitter Account won't accomplish much.

One of the approaches to consider is to identify which types of customer are most likely to use social media and become engaged in it. There are several possibilities, but Chris Bucholtz, a blogger at Forecasting Clouds, has made three good suggestions. First is sports fans. Often they are young and enthusiastic users of social media. Another is clients of government agencies. The agencies themselves are usually eager to hear from the publics they serve and often the publics they serve are eager to provide feedback. Finally, certain Hobby enthusiasts may provide a successful group of social media users.