Thursday, May 01, 2014

Monitoring CRM Usage

A sad fact of life is that many businesses have an expensive Customer Relationship Management (CRM) system and are spending lots of money gathering data, but don't make best use of it. The first step in remediation is to initiate a tool that is available on most systems - Internal Reporting. IR assembles various metrics and usage statistics that indicate how and where CRM is being used in your company. From there, appropriate policy responses can be developed. For a good article on this topic, check this out.

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