EY has issued a report dealing with the very timely issue of the Board of Directors' role in determining how their company should approach big data. What questions the Board should ask. What the risks and benefits might be.
Big Data analytics are all the rage in corporate strategy, from marketing to product development, product support, customer relations, and more. How the data are obtained and analyzed is critical to the objectives. It can be done in a way such that the benefits exceed the costs or it can be a tremendously expensive boondogle. Ultimately the Board will have to take some responsibility and the kinds of questions raised in this report are important to help the company head in the right direction. For the report go to the EY website here.
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