A survey conducted by Grant Thornton and Financial Executives Research Foundation on the uses that companies are making of social media found that 55% feel social media will be an important component of corporate marketing efforts going forward and 66% see their company's use of social media increasing over the next 12 months. Most agree that social media is a fact of life for companies and must be addressed. On the other hand, most do not yet have policies on its use.
Companies are using Linkedin the most, with Twitter and Facebook following closely.
Use of social media extends well beyond marketing now, into all areas of corporate communications, including recruiting, customer care and investor relations (the latter is not mentioned in the report).
Social media is an integral part of some companies' communications strategy, and ultimately this will be the norm.
For the report, please go to the Grant Thornton site.
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