Indigo Books and Music is Canada's largest book retailer and therefore has been facing major challenges as the popularity of e-books grows. Since e-books are generally bought online, less space is needed for physical stock in stores, and yet that space needs to be fully utilized. Diversification is key to success in this situation.
This article by David Trites shows how Indigo has achieved success in its efforts to remain relevant in today's changing world..
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