Social Analytics

The past year has seen a tremendous increase interest by companies in the vast array of data made available in social media. Data about markets, customers, buyers, competitors, suppliers, almost any aspect of a business. The analysis of those data is being incorporated into the mainstream information systems and put to use for strategic and other purposes. In this series published by InformationWeek, the burgeoning field of Social Analytics is examined in some depth. Worth investigating. Check it out.