Social Media Beginning to Mature

Now that many organizations have worked out the first set of kinks in adopting social media, they are on the cusp of a new wave of usage. The prime objective of social media is to improve customer relations and thus gain more revenue. But companies are only just getting used to the idea of including social media in their roster. They are only beginning to think seriously about how to make effective use of it for their business. This article sets out some thoughts on what is coming in social media usage in 2012.