Mobile CRM

While mobile CRM has been slow in coming, there are very strong reasons why it should be expected now, as explained in a recent article in E-Commerce News. For one, mobile units are now ubiquitous. They outnumber laptops and the like. In addition, people are getting more used to living in a mobile wireless world and younger people have grown up in and thrive in it. Also, going mobile with CRM takes the application closer to the customer, the purpose of it all. There seems little doubt that the climate is ripe for implementation of mobile CRM. Look for a serious growth in it over the next year or two.