Wednesday, March 03, 2010

How People Read the News

An interesting survey by Pew Research Center sheds some interesting light on how people get their news. No longer do they rely on a single source, such as a newspaper or TV. Indeed, Newspapers come low on the list for many. The internet dominates news gathering. But not just a favourite website. People tend to scan news items when the spirit moves them or when they have an extra minute of two. 33% of cell phone users read at least some of their news on their phones. Many use various websites, which they seem to check on an opportunistic basis.

There seems to be a trend towards increased use of mobile internet sources, such as smart phones for news access. Since the power of mobile internet devices is growing quickly and their popularity increasing, one would expect this trend to continue. You can read a summary of the survey on the Pew website.

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