Thursday, October 22, 2009

Now its the Nook

Barnes & Noble has announced a new e-reader - The Nook - to compete with the Kindle. it advances the technology by adding in an LCD screen as well as one based on the e-ink technology. the biog advantage of this is that it adds colour, which is not yet available with e-ink. That could make a difference with consumers.

E-readers are the wave of the future for books, but there does need to be more maturity in the technology., All these different readers will not be helpful to the consumer. They stand at risk of spending a still significant amount of money to buy one of them only to find out after a few months that it has been overcome by one of the other products. Also, newer ones are coming out, notably the expected release from Apple, which is almost certain to be a major event. And the price is going to go way down. Another year will make all the difference for e-readers. And we are waiting with bated breath for that new Apple product.

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