Wednesday, November 05, 2008

globeandmail.com: Google pulls out of Yahoo advertising partnership

Google has pulled out of its proposed alliance with Yahoo, complicating life for Yahoo and pushing it another step towards a further slump and eventual takeover. Like may companies in current times, Yahoo has struggled and the alliance with Google would have given it a substantial, and badly needed, increase in revenue. Now it may fall into the clutches of Microsoft, but the big question is whether Yahoo management can come up with a plan that preserves some independence for Yahoo while still keeping its investors happy. Not an easy task, it seems. globeandmail.com: Google pulls out of Yahoo advertising partnership

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