Wednesday, June 25, 2008

Technology Review: Visa business network boosts Facebook's ad efforts

In its efforts to generate advertising revenue, Facebook has received a major boost. Visa is paying $2 million for advertising on the site designed to promote its Business Network. It remains to be seen whether this will work, but it will definitely provide experience and hopefully good experience for both sides of the deal. While its traditional base had been teens and those in their twenties, Facebook is going mainstream and appealing to a wider audience. That may mean it loses its traditional base, as the younger age group likes to do their own thing. Big changes in store for Facebook. Technology Review: Visa business network boosts Facebook's ad efforts

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