RFID seems to be relentlessly moving ahead. This article fouses on its holiday usefulness. E-Commerce News: RFID : Retailers Using RFID for Better Holiday Customer Service: "This year has seen a dramatic increase in RFID implementation in the United States and Canada, a trend that is predicted to continue. The research consultancy Frost & Sullivan predicted in its World Retail RFID Markets Report that the retail-specific market for RFID will grow from US$400 million in 2004 to almost $4.2 billion in 2011."