It's axiomatic that a company needs a good website to sell online. There are many elements to a good website, but one of the basics is that it can enable the fast delivery of orders. This requires an online store, fed by an electronic catalogue which in turn is fed by the back-end system that looks after the logistics for materials and services. It follows that e-catalogues are a critical link, and companies that have a good one always have an edge. Witness the success of Sears and Lands End, traditional catalogue operations with highly successful websites. Bangkok's Independent Newspaper