Major league Baseball has gone into e-business in a big way, with its Major League Baseball Advanced Media (MLBAM). A killer website that compliments the sport and business of baseball is used to sell products, tickets, and of course offer scads of information about the game. MLBAM has also made use of CRM to enhance its profitability. Overall, e-Business has gone a long way to help in saving a game that a few years ago was in trouble. In a League of Its Own - E-COMMERCE - CIO Magazine Apr 15,2005