Social Media Use in Online Retailing is Growing

While many Canadian companies have been slow to adopt social media in their marketing activities, some of the majors are coming around to a new and more embracing view. Social media can be an extremely effective way to get the message out and to interact with customers. Both are important in today's world. it may be that social media has become an essential element of any marketing strategy. That includes Facebook, Twitter, Youtube and any other more specialized communities that might be useful for reaching the intended audience. This G&M article sets out the experience of some companies and the media they are using. Very informative.