Advertising for Mobile Unit Users

Smartphones and tablets have become major forces in the use of internet based technology. And yet, advertisers are still struggling to adapt their ads to the unique needs and orientation of mobile unit users. Many of those ads are still offshoots of the old PC platforms, but the mobile users expect touch sensitivity. When they touch a mobile ad on their tablet and nothing happens, there is a let-down.

Also, those users are often in a different frame of mind when they are browsing. That's because, so far at least, mobile users are more likely to be off work and on leisure time. That;s the reality, despite the fact that mobile units' usage in the workplace is growing. So the ads are more likely to be watched or read and more likely to lead to a purchase.

These are just a couple of the changes that are needed in advertising because of the advent of mobile units. For more, check out this reference.