SunLife Makes Good use of Tablets

In this case study, SunLife sets out how they gained a clear advantage by using the Blackberry Playbook Tablet. In collaboration with RIM, SunLife, one of the world's larger insurance companies, addressed an issue with their training programs they were offering their customers' staff on retirement programs. A significant purpose of the training was to have customers fill out forms afterwards for SunLife's marketing purposes. However, they were having difficulty getting the forms actually filled out and after weighing the problem, decided on a novel approach. They made available Blackberry Playbooks to the attendees and asked them to fill in the forms online. It worked very well, and after testing, implemented it with a thousand playbooks being distributed to their trainers. A novel approach for obtaining feedback from customers.

A logical next step might be to implement a more generic app for mobile phones and try asking the customers to fill in the information on their own units if they wish. Might or might not work, though.

For the case study, click this link.