Facebook Marketing - "Like" Us

We've all seen the buttons. They appear on most sites these days. Like us on Facebook. And people are liking like crazy. So much so that the use of Facebook "like" buttons has become a major marketing tool for many companies.

Their objective is to spread their message as far as possible, So if people press the "like" button, it gets announced on their "wall", their friends see it and some will replicate it and so it goes. If only a small percentage of the friends do repeat the like, the size of the Facebook audience is so vast that it amounts to a significant number of potential customers. So companies are jumping in with both feet.

Through search tools, they can also accumulate lists of the people doing the liking and then use those lists for further marketing. Add in contests,m quizzes and games and you have a fully fledged marketing program. All for a modest cost. It's just one visible way that companies are using social media for marketing. For more, check out this article.