Socially Challenged?

"With everyone who’s anyone friending, tweeting, linking and otherwise connecting online, you’d think social networking in the enterprise would be a no-brainer. Not so much. Though 89% of the 700+ respondents to our 2010 Social Networking in the Enterprise Survey said they have some sort of social network in place, most told us it’s an uphill battle to get employees to use the system.

Why? Mainly because we haven’t integrated our social networking systems into our e-mail systems and other applications. What’s more, we haven’t put policies and procedures in place to guide employees in appropriate use of our social networking systems—from blogs to wikis to discussion forums to broader social networking systems—and we don’t monitor their activities when they do use them.

Until now, InformationWeek Analytics research shows, marketing has been driving the charge for social networking in the enterprise, with limited results for the business. Now it’s time for IT to take the lead, helping to establish corporate policies and procedures and user education, and making social networking a collaborative effort that will pay off for all departments and the company as a whole.

In this report, we analyze the survey results and guide you through the steps IT must take to drive this vital next-gen collaboration."