The Changing Face of SEO

People and businesses setting up new websites often have unrealistic expectations as to how it will be received. Sometimes they feel they will instantly be able to sell worldwide, but of course this is dreaming. Realistically, it is quite possible that nobody will bother to go to the site.

For several years, it has been accepted that a new site owner needs to engage in Search Engine Optimization; in other words, make the best use they can of search engines in order to attract visitors to the site. At its most basic level, SEO means registering with search engines and making sure that the appropriate metatags are included in the site. Of course, there is a lot more to it than that. It's important, for example, to be realistic about the time frame of any growth in visitors. It takes time to build the trust and reputation among users and to find the ways to build in unique content that will attract them and keep them coming back.

Also, SEO now includes making good use of social media, which is a rapidly growing element in all online marketing initiatives.

And so, a recent article in internet.com is very timely - "Top Ten SEO Tips for New Websites." It's worth a browse.