Using Social Media in a Small Business

Social media are being used more by companies for CRM purposes. For smaller business, social media can also be useful for interacting with customers and others. The key is interacting. many smaller businesses, and some larger ones, see social media as just another tool for getting their message out. Another tool for broadcasting.

But the key to social media is the fact that it is social. That means interacting with people at a personal level. Listening as well as speaking. This is a novel idea for many people. Not that they have never used social media before, but they often have not made the connection between business promotion and social media. It's very different from traditional advertising. But it is quite similar to the idea of socializing with clients and potential clients. Going to cocktail parties with them or playing golf with them. This is the kind of interaction you want when using social media.

For an interesting article on this subject, check out this link.