Facebook CRM

Social media are increasingly being used for contact management. Traditional contact vehicles, like email, don't really provide useful contact manegement capabilities. Social media, like Facebook and LinkedIn do offer not only information about contacts, continually updated by the contacts themselves, but also have been growing their messaging and chat functionality, making them more viable as contact management tools.

Social media have been used for some time now by companies trying to get their message out and trying to collaborate with their stakehoilders. The enhancements in contact management and messaging capabilities will serve to make them more valuable and more widely used for CRM. For an interesting take on this theme, see this link.