Is Facebook Maxing Out?

Recently Facebook announced that their membership has reached 500 million. This is a level that was given a good head start by being so popular with the young users in the beginning. Gradually, its use has spread to adults and even seniors.

The generalization of the appeal of Facebook among the population may turn off some of the youngest users. Indeed, they like to use facilities they can call their own, separate from their parents and other adults, and Facebook no longer meets that description. So the continuation of user growth is thrown into question.

Another issue facing Facebook is the apparent unhappiness of users with the new privacy rules. surveys show that this is a real issue, and in any event, Internet users don;t generally like a lot of rules and regulations.

Having said all that, it seems obvious that social networking is a permanent part of our digital landscape, and Facebook has a prominent place in that landscape. It remains to be seen how long it will take to reach the next 500 million, or whether it will. For more, see this article.