Mobile Bandwidth Being Tested

Mobile usage has grown tremendously - 280% per year in the last two years. Predictions are that this growth will continue for several years.

Mobile bandwidth is not an unlimited resource, and though it is growing, the growth in usage will continue to test it.

Accenture has published a paper called "Monetizing Mobile Bandwidth", which focuses on the fact that this growth scenario will lead to customer usage issues, like dropped calls, which in turn will lead to larger rates of customer churning.

"Accenture recommends a comprehensive, four-part method to delivering high-quality service while holding costs down:

• A quality operations center—that is, a centralized approach to quality management—helps monitor and control overall service quality.
• Enhanced policy management can dynamically adapt network resources according to demand to relieve network congestion.
• Innovative mobile device management capabilities can help companies understand the service quality that customers are experiencing on their devices.
• Network and application probes can proactively discover the source of service issues."
  
  You can download the paper from the Accenture site.