The Basics of Predictive Analytics

For those who are getting into predictive analytics, a useful article by Eric Seigel, founder of Predictive Analytics World, provides a number of definitions that are useful to understanding the basics of predictive analytics. Many applications of predictive analytics have emerged in recent years, including in auditing, finance, marketing and others. Some effort is required, such as reading , taking courses, etc, to gain a level of knowledge that enables useful applications. However, knowing the definitions of such terms as Predictive analytics itself, predictive models, uplift models, vast search and others is a starting point. The article can be found through this link.