F-Commerce -How Useful is it?

Facebook's stock price will only improve when investors see that businesses are finding it a useful tool for marketing. That's the only way that Facebook will be a commercial success.

Indeed, Facebook seems a natural. it has many millions of users who are engaged and active. The users represent all demographics except the very young.With a little ingenuity, a demographic can be targeted. Customer feedback can be obtained very quickly. Product endorsements by customers can be provided to other customers and potential customers. In short, all the ingredients are there.

And yet, businesses are often not too sure what to do and how to proceed with Facebook They set up Facebook pages, try to get content into it and generate "likes". But the result is often desultory,

F-Commerce needs to be approached with a strategic plan, one fueled by research and qualified social media experts. It needs to be consistent with corporate strategic plans and executed accordingly. It must be managed as the significant initiative that it is, not as a sidelight. That doesn't mean it will work out, but it will give it a better chance.

Check out this case study.