Text Marketing
Texting has a bit of a bad reputation; often seen as a trivial means of communication between teens and tweens, or a dangerous pastime while driving. However, texting is an effective means of communication and can be used for marketing quite effectively.As a current article points out, text messages are short and to the point, and are more likely to be read than email messages.They can also be used for marketing to people within a particular vicinity, and techniques like bluetooth marketing and contextual marketing. They can be targeted to particular customers or groups. Texting is often overlooked as a vehicle of advertising, but its time is overdue.