Social Marketing a Social Force

The use of social media for marketing purposes has become a standard part of many companies' marketing strategies. This goes well beyond simply using social media like Facebook, LinkedIn and the others into a scene where sales automation software is incorporating social media characteristics and linkages. It has also extended into the incorporation of social media into CRM systems. So the whole corporate interface with customers and potential customers is taking on social media-like characteristics and methods. It's a massive change under way and one that will have an enduring impact on the whole field. For an article showing how specific recent mergers and acquisitions have revealed the nature of this movement, check out this link.