Big Data Analytics

Many businesses have twigged to the fact that a vast amount of data about their markets and potential markets is available on the internet (in the cloud) and have started to incorporate it into their business systems. The problem is they have been having trouble analyzing it so as to be able to make best use of it. The vast quantities of sometimes disparate data just makes analysis difficult.

It's true there are tools out there, but they haven't always been what was needed.

Google has announced its entry into big data analytics - called Big Query. It has the advantage that it is a Google product, which should mean it can take advantage of Google's impressive data analytics capability. Also, Google is one of the largest providers of big cloud data, and therefore close to the source.

Big Query should be a big success. but we shall see. Check out this summary of the tool.