Companies Need to Embrace Social Media

There are companies out there that ban social media in their offices or on their systems, citing security issues and a need to control their platforms. Because of the latter point, many of those who have allowed some social media seek to control the usage and content that employees can utilize.

It's hard to believe in these modern times, when social media and the internet have become so ubiquitous that they just cannot be denied, that this could be the case. Yet we all know of many employers who follow these antiquated and outdated policies.

They are the losers in following those policies. Moreover, they are playing a losing game. Social media is here to stay - and it cannot be ignored.

To further complicate matters, many organizations that do see the need to adapt just don't know where to start. Well, how do you start a trip when you are sailing into uncharted waters. You do as much planning as you can, set your sails and head out. And then you stand ready to adapt to whatever conditions you encounter.

Companies and other organizations need to recognize that they need to adopt social media. They should start by adopting a policy that is consistent with their corporate objectives, one developed using a collaborative approach with their employees, and then set their sails.

There is no alternative. We're all in a learning environment. So we need to get learning.

Here's a Globe and Mail article that's on point..