How Best to Use Social Media

For small business in particular, social media presents a challenge. It's there and seemingly accessible and available as a sales vehicle. But this is the wrong way to approach it. Instead it needs to be approached as an electronic form of social engagement. The selling must come after the social presence is established and flow from it. This takes time - every day - honest interaction. And many small business owners have trouble finding the time. But if they don't approach it this way, but rather as just another sales vehicle, they may be wasting their time. Check out these tips for using social media in a small business.