Using Social Media in Small Business

Social media is increasingly a marketing vehicle that cannot be ignored. But there are lots of challenges to making good use of it. Aside from issues of privacy and security, there are the more basic issues of effectiveness. What works? What is the best way to make good use of Facebook, Twitter, LinkedIn and the like.

Part of the answer lies in research into how the customers are using those media. This can make it possible to connect with them. But there is a lot more to it than that.

E-Commerce news is running a very useful series on this topic. So far, Part 1 and Part 2 have been published.