Booksellers Embrace Amazon

While independent booksellers have long feared Amazon, they are now changing their view. Many of them are selling through the Amazon website and some of them are having some real success. It's a change that might have legs, and might point the way to a new business model for the industry.

People who sell books over the Internet are finding that Affiliate marketing seems to work the best. This method involves splitting the sales revenues with an affiliate, but in exchange gaining access to a wider market. Often, the split goes as high as 50%.

With Amazon, the split is normally 15%, which makes for a better deal. One downside, however, is that Amazon is so big that individual sellers can get lost in it. That means they still need to launch effective marketing campaigns. Nevertheless, some independent booksellers and making a success of it. Here's a write-up on this approach.