E-Books Continue to Grow

Predictions as to the market for e-books vary from 2% of the total book market over the next five years to 25%. My prediction is that the higher number will be closer to the mark than the lower one. eBooks have just gotten started, and already there is a plethora of readers out there and people are paying attention.

What is emerging is that people so far are indicating that they wish to consume their books on a variety of devices, ranging from PC's to tablets to smart phones, including the specialty readers such as the Kindle.

Kobo of Toronto, an increasingly notable player in the ebook market, has it right in this respect. They have just released a new reader to be sold in Borders stores in the US. presumably to be made available in other markets, such as in their home base. Kobo also has a "Powered by Kobo" technique which will enable a variety of devices play ebooks.

Watch this arena. It will be a major one. And check out this article on Kobo.