New Age Of Innovation | N=1 Is Part of One Company's Jeans | C.K. Prahalad & M.S. Krishnan

In the early days of e-business, some large companies began offering customers the ability to create and order their own customized jeans. The main idea was to make a perfect fit. However, those ideas faded away, partly because of low takeup and partly because of complaints from distributors that they were being bypassed. Now the idea has been regenerated through the site "makeyourownjeans.com. It'll be interesting to see if the new site makes a go of it. New Age Of Innovation N=1 Is Part of One Company's Jeans C.K. Prahalad & M.S. Krishnan