Edge Caching is an emerging method of getting content to consumers faster. It involves running multiple servers designed to distribute to particular consumer groupings. It gives large companies like Google an advantage because of their size and resources.
Business Technology : What's Edge Caching?: "At the heart of today’s much-discussed story on Google and net neutrality is “edge caching,” the practice of putting content (especially videos and other bandwidth-hogging data) closer to consumers.
The idea is that edge caching lets you pull up, say, the President George W. Bush shoe-attack clip faster, since others in your network have presumably already watched it. Internet-service providers like it because it minimizes bottlenecks on their pipelines."
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