E-Commerce News: E-Commerce: YouTube's E-Commerce Play: Watch It, Click It, Buy It

Youtube is changing to become an entry point into consumer purchasing of items like videos and music through Amazon and iTunes. The idea is that people watching a video might want to buy a related piece of music or movie. The move stems from Google's acquisition of Youtube and its consequent commercialization of the site. E-Commerce News: E-Commerce: YouTube's E-Commerce Play: Watch It, Click It, Buy It